Smart Strategies to Launch, Strengthen, and Elevate Your Brand—Without the Guesswork.
Katherine Way and her team craft clear, results-driven plans in strategy, marketing, merchandising, franchising and product development so your brand connects, grows, and stands out with confidence.
Trusted by Leading Brands
Katherine Way Design + Consulting
Katherine Way Design + Consulting is a strategic advisory firm that helps leaders and brands move from vision to execution with clarity and confidence. We partner with businesses to strengthen:
- Strategy and Planning: Define clear direction, priorities, and measurable goals.
- Marketing and Brand Positioning: Build messaging that connects and converts.
- Merchandising and Product Development: Align products and experiences with brand purpose.
- Event Planning and Execution: Create high-impact experiences that elevate engagement.
Katherine's approach blends business insight with creative precision. Every engagement is hands on, collaborative, and tailored. Each client project focuses on measurable outcomes that create momentum and lasting impact.
With Katherine, You Will Gain:
- Clarity & Focus: A step-by-step plan so you know exactly where to invest your time, energy, and resources.
- Actionable Strategies: Guidance built for execution, not just theory, so you can see results faster.
- Sustainable Growth: A stronger, smarter brand foundation designed to thrive today AND in the future.
Katherine works side by side with her clients to turn strategy into action by connecting ideas, teams, and outcomes. The result is practical solutions, measurable growth, and a business positioned for long-term success.
You don’t need to do it all by yourself.
I’m here to help you move forward with confidence and Simplicity!
Meet Katherine Way - Your Chief Strategy Officer
Katherine Way is a seasoned CEO and consultant with a passion for helping businesses launch, grow, and refresh with clarity and confidence. As the founder of Katherine Way Design + Consulting, she partners with brands to craft and refine business strategy, marketing, merchandising, product development, event planning, and public relations.
Her career highlights include founding Katherine Way Collections, an award-winning apparel brand featured at PGA and USGA events, and serving as Vice President of Retail Sales & Marketing for Naples Soap Company, where she helped rebuild hurricane-damaged stores and expand into new markets. Katherine also brings corporate experience from Fortune 500 companies such as Turner Broadcasting and The Honey Baked Ham Company.
Beyond her business ventures, Katherine is deeply involved in her community. She currently serves on the Board of Directors for Legacy Trust Family Wealth in Jacksonville Beach, where she contributes expertise in marketing, operations, human resources, compensation, audits, strategic planning, and core values. She is also an active Board Member for Lifework Leadership in Jacksonville, helping lead the Communications and Events team and playing a key role in launching Cup of Job Coffee Shops, a growing network of community coffee shops and a coffee truck that support the homeless and local charities. Katherine previously served as a Board Member for Hubbard House, a domestic violence shelter in Jacksonville, where she advocated for women and families in crisis.
Today, she combines her creative expertise, retail insight, and leadership experience to help businesses stand out, scale strategically, and deliver
memorable customer experiences.
Strategic Support For Every Stage of Growth
Whether you're launching, scaling, or refreshing your brand, these packages deliver clarity, confidence, and results.
Product Development
From concept to customer, create products that sell and strengthen your brand.
We guide you through every stage of development to ensure what you launch resonates with your audience and meets real demand.
- Product concept review and market fit analysis
- Guidance on materials, packaging, and presentation
- Collaboration with manufacturers or suppliers
- Development timeline and launch readiness checklist
Go To Market Strategy
Turn your big idea into a market-ready success story.
Whether you’re launching a new brand, line, or location, this package gives you the structure, timing, and tactics to enter the market with impact.
- Discovery & goal-setting session to align vision and strategy
- Competitor and audience analysis
- 30 day milestone roadmap
- Launch checklist and performance tracking framework
The Merchandising Intensive
When your product mix isn’t performing, it’s time to see what’s really working.
We’ll review your assortment, pricing, and presentation to create a merchandising plan that moves inventory and elevates visibility online and in-store.
- 90-minute strategy call
- Review of up to 10 SKUs/Categories
- 3-page action plan with roadmap
- Product display and packaging recommendations
- Implementation tips to improve sales flow immediately
The Strategic Planning Audit
Stop guessing and start growing with intention.
This deep-dive audit gives you a clear picture of where your business stands and how to move forward with confidence. We’ll uncover what’s working, what’s not, and where your greatest opportunities for growth truly lie.
- 2 video calls (initial + follow -up)
- Brand positioning, messaging, and merchandising review
- Strategic roadmap in PDF
- Implementation checklist to help you take action quickly
- Seven-day follow-up support
Executive Coaching & Team Development
A strong strategy needs strong leadership.
This service helps business owners and teams align, communicate, and execute with confidence through focused coaching and hands-on workshops.
- Executive and leadership coaching sessions
- Team communication and performance development
- Interactive workshops tailored to your goals
- Accountability and alignment strategies for sustainable results
- Practical frameworks that strengthen culture and execution
Growth Planning & Goal Setting
Clarity fuels momentum.
This hands-on session helps you refocus your priorities and set measurable goals that drive lasting growth.
- Half Day deep dive into business objectives
- Quarterly execution roadmap
- Accoutability check-in to track progress
- Goal alignment with brand mission and values
- Progress review session to measure and refine results
- Leadership and team alignment to ensure consistent follow-through
Event Planning
Events are one of the most powerful ways to connect with your audience and elevate your brand.
We help you design and execute experiences that create buzz, build relationships, and drive measurable engagement.
- Event concept development and planning
- Vendor coordination and logistics support
- In-store, corporate, or community brand activations
- Media and influencer outreach strategy
- Post-event recap and promotional follow-up
- Strategic event calendar planning for ongoing visibility
Franchise Development & Brand Expansion
Turn your proven concept into a scalable, successful franchise.
This service helps you build the foundation, systems, and strategy to grow your business through franchising while maintaining brand consistency and profitability.
- Evaluation of franchise readiness and business model
- Brand standards and operations documentation guidance
- Marketing and recruitment strategy for franchisees
- Launch plan for first or additional franchise locations
- Ongoing brand alignment and growth strategy support
Ready to discover which service fits your goals best?
Client Case Studies
Real Clients. Real Strategies. Real Results.
From launching new brands to revitalizing established ones, Katherine Way Design + Consulting helps clients turn vision into reality through clear strategy, creative execution, and measurable outcomes.
Great Ideas Only Create Results When Paired With Execution.
At Katherine Way Design + Consulting, we give you both.
Let's Build the Roadmap to Your Brand's Success.
Whether you're launching, growing, or refreshing, book a free call to get expert feedback and zero pressure advice.
You'll leave the call with practical insights and a roadmap tailored to your goals.
Just fill in the form below and Katherine will get back to you to schedule an appointment.